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Welcome to a new year and a brand new concept from Media Concepts! You are looking at the inaugural Media Concepts E-Newsletter. We will be sending these out periodically to let you know what's going on with us, and what's happening in marketing locally and nationally. We plan to highlight some of our clients, new commercials and ideas that can be shared by all. If you have any suggestions or items that might fit in our newsletter, please e-mail it to us. We also love pictures!

WELCOME TO MEDIA CONCEPTS INC.

E - Newsletter

Media Concepts Inc. Acquired Mid-Tex Specialties, Inc.

Media Concepts announces the acquisition of Mid-Tex Specialties, a promotional products company in Midland. Media Concepts, Inc. President Gloria Apolinario says, "we're very excited, because Mid-Tex will give Media Concepts the ability to offer our clients yet another level of service." Mid-Tex has been a part of the Midland business community for about 25 years, providing promotional products from coffee cups to pens to baseball caps, anything that can promote your company.

Now Media Concepts is truly a one-stop shop, offering everything from radio and tv spot creation and placement, to website design and implementation, to print design of every type, to outdoor advertising, and now promotional products.



Media Concepts Inc.
Welcomes CEO Steve Kohl
And Opens Midland Office
Media Concepts Inc. is proud to announce that company CEO Stephen P. Kohl has joined the team in the Odessa office. A native of Buffalo, New York, Kohl recently retired after 30 years in the hospitality industry, working as Director of Sales and Marketing for companies including the Hilton, Sheraton, Doubletree and Red Lion Hotels. Although he has been part of the Media Concepts ownership group since February, he has now relocated to Odessa, and will be an active part of daily operations. "I am really happy to be in West Texas, "says Kohl, "and I look forward to working with the staff and clients of Media Concepts."

Initiative Wins Hyundai's $735 Million Media Account

Beats Out Incumbent Carat, Havas Media for Automaker's Two Brands
NEW YORK (AdAge.com) -- Interpublic Group of Cos.' Initiative has won media duties for Hyundai Motor America's Hyundai and Kia brands following a review, according to executives familiar with the matter.

Media Concepts
Unveils Newly
Revised Website!
Midland Hispanic
Chamber of Commerce
Click Here To Check It Out!

Viacom, Microsoft Strike 5-Year, $500M Ad Deal

Mutual Respect of Copyright Provides 'Good Foundation' for Partnership
NEW YORK (AdAge.com) -- Microsoft CEO Steve Ballmer and Viacom CEO Philippe Dauman have been two of the most bullish media magnates this year when it comes to aggressive digital-revenue strategies. So it's only fitting that the two teamed up for a multiyear digital content and advertising partnership in which Microsoft's and Viacom's media properties will collaborate on advertising, content distribution, event promotions and games.


Outdoor Outfitter Taps BBDO for $28M Ad Account

REI Looks to Agency as Competition From Wal-Mart, North Face Mounts
NEW YORK (AdAge.com) -- Outdoor gear and clothing retailer REI has handed its estimated $28 million creative and media account to BBDO, Atlanta, according to executives familiar with the matter.


Media Concepts Unveils Newly designed
Odessa Roughnecks
Football Website
CLICK HERE TO CHECK IT OUT!

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